30+ years of retail, brand, marketing and PR experience championing some of the beauty industry’s most exciting brands.
Set up shop and e-commerce site BeautyMART with Anna-Marie Solowij (2012). Launched Aveda (1993) into Harvey Nichols. Launched beauty accessories brand Tweezerman via mail order (1991) and opened the first beauty concession in Space NK that same year. Introduced Shu Uemura (1990) to the European market.
Developed and marketed renegade namesake make-up brand Ruby & Millie with partner Ruby Hammer in 1996. The brand launched August 4th 1998 in Harvey Nichols and Selfridges, 3 months later rolled out in 24 Boots the Chemist stores with a further roll out to 114 locations nationwide. Launched tween-and-teen make-up line Scarlett and Crimson (2009) at Superdrug. Has consulted and co-developed many founder-led brands.
Adept at using all media channels to generate a buzz, launch a brand or champion a cause.
Millie has worked collaboratively on the following recent campaigns
#ChopTheVat, Beauty Backed, Courage to Change, Value of Beauty, #beautyonthebrink
more press +
- Ten questions with Millie Kendall (Warpaint)
- In conversation with Millie Kendall (COPRA)
- Millie Kendall MBE addresses government stance on re-opening of nail and beauty salons on BBC Breakfast (Scratch Magazine)
- Indie beauty brands ‘opportunistic and probably less risk-averse’, says British Beauty Council CEO (CosmeticsDesign-Europe)
Hard working, loyal and creative, a serial entrepreneur with a “why not” attitude. Passionate about gender equality, policy and advocacy.